Update: 21.03.2023
Last week: 10 week 2023 (06.02.2023 - 12.03.2023)
Last full month: February 2022
| Time period | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | |||||||||
| WoW | 1 461 | -17.0% | 43.6% | -1.5 | 694 824 | -16.3% | 75.6% | -1.5 | -14.2% |
| MoM | 7 614 | -11.3% | 49.3% | -2.4 | 3 487 869 | -10.8% | 79.4% | -1.5 | -7.0% |
| YTD | 18 604 | -32.7% | 49.5% | -5.8 | 8 552 216 | -32.3% | 79.5% | -3.1 | -24.8% |
| MAT | 97 327 | -18.7% | 51.2% | -3.8 | 45 641 131 | -7.1% | 80.5% | -0.2 | -12.7% |
| KAPSIKAM | |||||||||
| WoW | 16 790 | -5.3% | 2.5% | 0 | 6 708 105 | -4.5% | 2.6% | 0 | -5.0% |
| MoM | 68 629 | -14.3% | 2.8% | -0.2 | 27 439 150 | -13.5% | 2.8% | -0.1 | -8.5% |
| YTD | 175 595 | -24.6% | 2.8% | 0.1 | 69 902 850 | -27.5% | 2.9% | -0.1 | -26.0% |
| MAT | 987 017 | -5.7% | 2.7% | 0.1 | 398 945 308 | -7.1% | 2.8% | -0.1 | -10.3% |
| MILDRONATE | |||||||||
| WoW | 54 729 | -8.4% | 13.6% | 0 | 39 033 256 | -7.0% | 13.6% | 0.2 | -9.3% |
| MoM | 212 817 | -6.1% | 13.6% | 0.1 | 150 902 087 | -6.4% | 13.7% | -0.1 | -4.8% |
| YTD | 528 770 | -57.9% | 9.6% | -4.6 | 375 403 621 | -38.6% | 11.3% | -1.7 | -37.7% |
| MAT | 3 675 774 | -27.9% | 12.1% | -2.1 | 2 469 853 161 | 15.6% | 13.5% | 1.7 | -15.2% |
| SULFARGIN | |||||||||
| WoW | 2 182 | -6.9% | 0.7% | 0 | 1 184 350 | -6.5% | 1.0% | 0 | -5.2% |
| MoM | 8 197 | -9.7% | 0.7% | 0 | 4 495 052 | -8.9% | 1.0% | 0 | -7.6% |
| YTD | 20 723 | -39.9% | 0.7% | -0.2 | 11 297 259 | -33.1% | 1.0% | -0.2 | -21.2% |
| MAT | 129 975 | -22.1% | 0.7% | -0.1 | 69 573 154 | -14.9% | 1.1% | -0.1 | -12.0% |
| VIPROSAL | |||||||||
| WoW | 14 615 | -7.8% | 2.1% | -0.1 | 5 384 375 | -8.1% | 2.0% | 0 | -5.2% |
| MoM | 57 732 | -9.9% | 2.2% | 0 | 21 192 564 | -11.0% | 2.1% | 0 | -8.7% |
| YTD | 145 486 | -53.2% | 2.2% | -1.2 | 53 737 362 | -57.1% | 2.1% | -1.5 | -27.0% |
| MAT | 972 680 | -27.0% | 2.5% | -0.6 | 384 547 579 | -24.7% | 2.6% | -0.7 | -11.0% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 18 604 | -32.7% | 49.5% | -5.8 | 8 552 216 | -32.3% | 79.5% | -3.1 | -24.8% |
| KAPSIKAM | 175 595 | -24.6% | 2.8% | 0.1 | 69 902 850 | -27.5% | 2.9% | -0.1 | -26.0% |
| MILDRONATE | 528 770 | -57.9% | 9.6% | -4.6 | 375 403 621 | -38.6% | 11.3% | -1.7 | -37.7% |
| SULFARGIN | 20 723 | -39.9% | 0.7% | -0.2 | 11 297 259 | -33.1% | 1.0% | -0.2 | -21.2% |
| VIPROSAL | 145 486 | -53.2% | 2.2% | -1.2 | 53 737 362 | -57.1% | 2.1% | -1.5 | -27.0% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 97 327 | -18.7% | 51.2% | -3.8 | 45 641 131 | -7.1% | 80.5% | -0.2 | -12.7% |
| KAPSIKAM | 987 017 | -5.7% | 2.7% | 0.1 | 398 945 308 | -7.1% | 2.8% | -0.1 | -10.3% |
| MILDRONATE | 3 675 774 | -27.9% | 12.1% | -2.1 | 2 469 853 161 | 15.6% | 13.5% | 1.7 | -15.2% |
| SULFARGIN | 129 975 | -22.1% | 0.7% | -0.1 | 69 573 154 | -14.9% | 1.1% | -0.1 | -12.0% |
| VIPROSAL | 972 680 | -27.0% | 2.5% | -0.6 | 384 547 579 | -24.7% | 2.6% | -0.7 | -11.0% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 1 461 | -17.0% | 43.6% | -1.5 | 694 824 | -16.3% | 75.6% | -1.5 | -14.2% |
| KAPSIKAM | 16 790 | -5.3% | 2.5% | 0 | 6 708 105 | -4.5% | 2.6% | 0 | -5.0% |
| MILDRONATE | 54 729 | -8.4% | 13.6% | 0 | 39 033 256 | -7.0% | 13.6% | 0.2 | -9.3% |
| SULFARGIN | 2 182 | -6.9% | 0.7% | 0 | 1 184 350 | -6.5% | 1.0% | 0 | -5.2% |
| VIPROSAL | 14 615 | -7.8% | 2.1% | -0.1 | 5 384 375 | -8.1% | 2.0% | 0 | -5.2% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 7 614 | -11.3% | 49.3% | -2.4 | 3 487 869 | -10.8% | 79.4% | -1.5 | -7.0% |
| KAPSIKAM | 68 629 | -14.3% | 2.8% | -0.2 | 27 439 150 | -13.5% | 2.8% | -0.1 | -8.5% |
| MILDRONATE | 212 817 | -6.1% | 13.6% | 0.1 | 150 902 087 | -6.4% | 13.7% | -0.1 | -4.8% |
| SULFARGIN | 8 197 | -9.7% | 0.7% | 0 | 4 495 052 | -8.9% | 1.0% | 0 | -7.6% |
| VIPROSAL | 57 732 | -9.9% | 2.2% | 0 | 21 192 564 | -11.0% | 2.1% | 0 | -8.7% |
ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
## [1] "VIPROSAL"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"
## [1] "VIPROSAL"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"
## [1] "KAPSIKAM"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"
## [1] "KAPSIKAM"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"
## [1] "MILDRONATE"
## [1] "MILDRONATE CAPS 250 MG #20"
## [1] "MILDRONATE CAPS 250 MG #40"
## [1] "MILDRONATE CAPS 500 MG #30"
## [1] "MILDRONATE CAPS 500 MG #60"
## [1] "MILDRONATE CAPS 500 MG #90"
## [1] "MILDRONATE"
## [1] "MILDRONATE CAPS 250 MG #20"
## [1] "MILDRONATE CAPS 250 MG #40"
## [1] "MILDRONATE CAPS 500 MG #30"
## [1] "MILDRONATE CAPS 500 MG #60"
## [1] "MILDRONATE CAPS 500 MG #90"
## [1] "SULFARGIN"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"
## [1] "SULFARGIN"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"
## [1] "APILAC"
## [1] "APILAC TABS 10 MG #25"
## [1] "APILAC TABS 10 MG #50"
## [1] "APILAC"
## [1] "APILAC TABS 10 MG #25"
## [1] "APILAC TABS 10 MG #50"
[RUS] ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
[ENG] ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
DATA SOURCES:
DSM: Sales
Palomars: TRPs
MI: Fact Digital Costs
MI Estimated Costs: TV costs